Today we are thrilled to share a story posted by Pamela Williams, Managing Editor at Felt & Wire, one of our favorite resources for finding chic and stunning stationery. Pamela thought that Merci New York's readers would appreciate her recent story on Rosebrook Meyer {which you can find, in it's entirety here}. Be sure to visit Felt & Wire for more wonderful paper inspiration....
What would you do differently if you could do your wedding all over again? That’s the question Ashley Rosebrook and Maureen Meyer asked themselves when they set out to design their own wedding invitation line. The designers, who met at Aveda and have worked with brands like Vera Wang and Victoria’s Secret, found they were inspired not by traditional bridal magazines, but by bold, trend-setting editorial fashion design. Combining this aesthetic with the capabilities of today’s state-of-the-art digital printing, Rosebrook Meyer was born.
Erin invitation When Ashley Rosebrook got married, she says she fell in love with a blush-colored 1930s vintage gown — which she had tailored by a master pattern maker. Business partner Maureen Meyer chose to wear her mother’s 1960s gown, restyled to suit her more modern aesthetic. So it’s not surprising that the wedding invitation suites they have created are as fresh, modern and individualistic as their personal styles. Three words you simply won’t find in the Rosebrook Meyer lexicon: off the rack. The 28 designs, available exclusively at rosebrookmeyer.com, were created for fashion-forward couples who are seeking something completely new and unique.
Ashley and Maureen, tell us about yourselves and your new wedding invitation line.
We have a history of working in the fashion and beauty worlds and both worked for Esteé Lauder’s Aveda Corporation. Ashley designed and launched home collections for Vera Wang, Donna Karan, Calvin Klein and Gucci. Maureen worked for Victoria’s Secret Beauty and went on to build the branding for fashion startup Martin & Osa. Our work in these worlds has greatly influenced the aesthetics of Rosebrook Meyer. When researching the market, we were shocked by the lack of newness or inspiring options for brides. Though there were some companies doing beautiful invitations, the formats and papers all looked the same and most were letterpressed. We started to think of a wedding more as a fashion industry event or gallery opening. We wanted to create invitations that would inspire recipients and build excitement around the event.
This is a wedding invitation — with full-color photography?
Yes, as we learned more about emerging digital print technologies, we realized we could do some really interesting, unique formats that are different from what’s out there. For example: photographic printing; two-sided, double-thick paper-stock; and a variety of paper textures — linen, eggshell and pearlized finishes. We also incorporated more traditional techniques, like duplexing, to make the invitations super thick. We created our Sensuous collection around this photographic capability. Our thinking was that these designs could set the floral theme for the entire wedding, so it all ties together.
Jaqueline Invitation
Weddings are taking place in gallery spaces and lofts now, in addition to churches and gardens. We provide a variety of options so couples can find a look that truly coordinates with their event, as well as their styles and personalities. The traditional, letterpressed, centered-script invitation is not a one-size-fits-all option — it simply doesn’t work for a wedding that will take place in a modern space. We are encouraging brides to be consistent with the style of their event. Don’t be afraid to be different!
Particularly because we live in New York City, we knew there are very stylish couples out there looking for more impactful ways to announce the most important day of their lives. We started by imagining what we would want if we could “do it all over” today. We pored through stacks of new and old fashion publications and were inspired by interesting, large-scale typography as well as the different personalities that live within fashion, from more classic and demure all the way to very edgy, couture collections. On a personal level, Ashley and I bring a mix of styles to the table. She tends toward antique/vintage and I toward modern/clean, as was evidenced at each of our weddings. That juxtaposition of new and old is the heart of our brand, as you can see in the styled photography — which Ashley shot!
Sensuous mood board {mood board details are at article's end}
Sophisticated mood board
Avant-Garde mood board
How did you decide to name the invitations?Mia, Megan, Ellen, Eliza, Alison — naming the invitations was our way of giving each one a personality. We went as far as to select dresses (none of which were traditional wedding gowns), flowers and china for most of them. We put together inspiration boards for each of our categories — Sophisticated, Avant-garde, Glamorous, Classic and Sensuous — that we used internally to make sure we were really channeling that particular style. We must admit they are gorgeous!
Mia invitation
Some companies use patterns and motifs to set their invitations apart; we use typography. We had a lot of fun “playing” with the type in an abstract, artful way— using overlays, larger scales, deconstructing the type, etc. As we mentioned, we had both always been inspired by this “typography as art” tendency in fashion mags.
The print quality is incredible. How do you print your invitations?
Our invitations are printed at Hennegan on an HP Indigo digital press. This technology has come so far in recent years! It is really the advancements in digital print technology and the papers made specifically for these machines that enabled us to create this business. And we needed the quality and attention to detail that Hennegan is known for to be in the luxury market. Tell us about the lusciously thick paper stocks you’ve chosen.
We use Mohawk Superfine Eggshell and Via Linen. We had so much fun with the linen! It looks so modern in ultra-white. Both of these papers offer a level of luxury only recently available in digital print technology. And our envelopes are Superfine Eggshell 100 lb. text, so they feel quite premium.
Ashley invitation How did you arrive at the final ink color palette?We looked at colors in fashion and provided a range to give people options. We edited the full color palette for each suite in terms of what we think looks best as well as to yield the best print quality. Your sample kit is unique. Who should order one, what does it cost, and how does the process work?
It is important to note that we exist solely online. This can be intimidating for brides, as they are used to being able to touch/feel the paper types and see the color palette in person. So we designed a sample kit that is available on our website for $15, including shipping. It arrives in 2–3 days and includes all the elements a bride would otherwise see in the store: paper options, color palette and print quality. Online shopping and networking is the way of the world now, and so we wanted to provide that convenience for brides. If a bride falls in love with three our four of the designs and wants to “try them on” like she might a gown, is that possible? Is there any way to preview the look?
In cases like this, we typically speak directly with the bride first. In special instances, we will send the customer three sample layouts using their names.
Megan invitation If you had to choose just one design for yourself, which would you choose and why?This changes from day to day, as we love what we do. Today, Ashley would choose Megan {above} because she loves the mix of the large scale serif type with the ultramodern format. A bit of old and new, classic and modern. I also love the chocolate color. Maureen would choose Elena {below} because it is so unique. I love the interesting formats — horizontal for the invite and square for the save-the-date — and the incredibly clean and bold-but-elegant typography. I would probably do it in a soft black and design the whole wedding around that — a chic mix of black, white, ivory and greys.
Elena invitationRosebrook Meyer offers sophisticated wedding invitations and related materials that use cutting-edge production methods, all available through the convenience of a seamless, online ordering system. Custom designs are available. All items in the line, with the exception of pearl papers and vellum overlays, are printed on Mohawk papers.
All copy (c) Felt & Wire, Photos courtesy of Rosebrook Meyer.
Related Site
-Wedding Magnets
-Wedding Website
Related Videos :below I show related videos and not so related to this article.
Enjoy!
Guest post for Darren Rowse:
http://www.digital-photography-school.com/best-video-setting-for-the-canon-dslrs
For more videos go to: www.learningDSLRVideo.com
Transcription:
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I get this question about once a week, "What are the Best Video Setting For The Canon DSLR cameras".
So let me start off by eliminating two things you can take off the list. Those are aperture and ISO. Aperture, I really can't tell you what to set it on because it depends on the type of look you are going after.With a shallow depth of field or not.
And the other one is ISO. ISO is kind of there for exposure how how you are going to set the exposure. I will say you do not want go too far north of let's say 1600 especially on like the Canon T2i then it gets really noisy. Obviously you are going to need to use aperture along with the ISO to get the right exposure but at least it gets you in the ball park. Those two ingredients are taken off the list.
So the first I can tell you about what is on the list is shutter speed. Basically if you are going for a "filmic" look you are pretty much going to double your frame rate, so if you are shooting 24 frames per second you are going to want a 1/50th of a second shutter speed and if you are shooting at 60 frames per second you are going to go with 125th frames per second shutter speed. Now I will tell you it's just kind of a guideline and a rule but I have shot at much higher shutter speeds and it has worked wonderful, especially if you are shooting something like myself which is just basically a moving head.
If you just getting your feet wet with your camera I think the best setting for Picture styles is Standard. I use it 90% of the time. If you are outside filming some landscapes for instance then you might want to try Landscape, and if you are using a close in portrait shot you might want to try Portrait picture style. After you have had the camera for a while and you want to take it to the next level, you might want to create a very flat picture style so you can have more control over color, sharpness and saturation in post.
As for White Balance, the best setting by far is always going to be custom. This is where you get the perfect color temperature for your shot. This is best way to do it, but it is also unfortunately the most time consuming.
The best setting for focus is to set it on quick focus and focus to one of the many points within the view finder. This is just my personal favor way to do this, I am sure others might disagree me but I got really accurate and fast results using this method.
Disable your AGC to get this cleanest audio, AGC is automatic gain control. I use a hack method for this, but there are many other ways to do this as well like a buying a Juicelink box or a software hack if you are brave enough to install it on your camera.
Set Movie Exposure to Manual, this is the best way to go by not letting the camera to decide for you.
Grid display to Grid 1, this helps me with my composition just right.
Disable Highlight Tone Priority, I have done many tests with this and found it best just to leave it off.
Auto Lighting Optimizer is set to standard. Again I have done a lot of tests with this and I find that this setting not only helps my portrait photos but it even helps when I do video interviews if the lighting is not quite even on the person's face.
That is about it for the best settings you can use on your Canon DSLR for video. Thanks for watching and thanks to Darren for letting me do a guest post again.
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